New Consumer Expectations for Grain Products

IntroductionIn 2025, consumer expectations for grain products are evolving rapidly. Beyond price and taste, today’s buyers are looking for transparency, sustainability, health benefits, and innovation. For cereal producers, processors, and…

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How the Euro-Dollar Exchange Rate Impacts Export Competitiveness

IntroductionCurrency exchange rates play a crucial role in shaping international trade dynamics. For European agricultural exporters, including cereal producers, the euro-dollar (EUR/USD) exchange rate is a key factor influencing global…

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The Consequences of the Decline in Wheat Acreage in the United States

IntroductionThe United States has historically been one of the world’s leading wheat producers. However, in recent years, wheat acreage in the U.S. has steadily declined due to shifts in crop…

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